TROY Intelligent

5 times the market value, the market value is 59.9 billion, why is Cobos so high?

2021-01-19
Today, Cobos' stock price fell to the limit and the market value reached 59.9 billion.
   As the king of subdivision circuits, Cobos' stock price has skyrocketed since last year, showing 5 times the market.

   The development of the blue ocean market of the Internet of Things also brings opportunities for the development of service robots. From 2012 to 2017, the domestic service robot market in China expanded from more than US$300 million to US$1.3 billion, with a compound annual growth rate of 31%.
   At the same time, the number of global IoT devices reached 8.4 billion in 2017, a year-on-year increase of 31%.
   Consumer spending on these devices will gradually increase. In 2017, enterprise hardware expenditures related to the Internet of Things will reach RMB 6.63 trillion, and consumers' IoT hardware expenditures will be RMB 4.99 trillion. It is estimated that by 2020, the total expenditure of consumers and enterprises on IoT hardware will reach 20.7 trillion yuan.
   The problem of the gradual aging of the population structure has made people's rigid demand for service robots more and more obvious. Many countries around the world are developing and researching service robots.
   Statistics show that the global sales of service robots increased from 2.166 million units in 2010 to 6,228,600 units in 2016, with an average annual compound growth rate of 19.2%.

   From the exact beginning of 2019, the entire industry technology has undergone revolutionary changes, and many pain points have been solved. The usability of sweeping robots has been greatly improved, laying the foundation for future popularization, and we must look at problems with a development perspective.
   Cobos, as one of the world's well-known manufacturers of home service robots, its main business includes the research and development, design, production and sales of various home service robots and clean household appliances and other smart home appliances, as well as related parts.
   The company’s main products can be roughly divided into service robots and cleaning small household appliances. Among them, after years of research and development accumulation, home service robot products have realized iterative innovation from random to semi-planning to global planning to equipped with machine vision, and successfully entered mainstream overseas markets such as the United States, Europe, and Japan.
  The pricing of home service robot products is usually transparent, and different online channels follow a series of terminal price sales systems.
   Due to the need to transfer some profits to online distributors, the unit price of sales to online distributors is often the lowest. At the same time, in order to avoid price system conflicts, Cobos sells products that are different from online products through offline channels. Compared with the product categories sold through online channels, it is generally positioned at a higher level and has a higher average selling price.
   At present, there are a large number of manufacturers that produce and sell similar robots in the market. In addition to Cobos, manufacturers such as i Robot, Puppy, Formart, and Philips also have a place in the market.

   Although the competition among manufacturers is fierce, the household penetration rate is only about 5%, and the market size of sweeping robots with real independent planning capabilities only accounts for about 2% of the overall. The prices of these products are generally higher. The home service robot industry shows the number of companies
  The state of large volume but scattered structure and different market shares.
   Most of the products on the market cannot intuitively make buyers feel the difference when they are sold online and offline, and the price basically starts at thousands of yuan.
   This track is indeed quite good. The consumption upgrade and the increase in penetration rate are a big trend, but it is not a bubble.
 
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